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There is no such thing as a definite thing. That is especially legal in Hollywood, where a movie can have all the makings of a bin office hit, deserted to fail spectacularly. Even a property that is already a proven commodity can underperform, as has been the court case as soon as The Lego Movie 2: The Second Part. That sequels work is one that Warner Bros. chief giving out Kevin Tsujihara doesnt no question understand, as he explained:
It didnt accomplish as without difficulty as tracking wouldve suggested, which was a tiny puzzling. The first movie was correspondingly lively and correspondingly different. We craving to for eternity rethink the experience, but the Lego brand is incredibly strong. on the game side, its been an unbelievable franchise. We acquired [Lego video game maker] TT Games 12 years ago, and it in point of fact was a cornerstone of all weve done in games.
Kevin Tsujihara doesnt have any easy answers as to why The Lego Movie 2 underperformed, especially as soon as the tracking indicated it would accomplish much bigger than it ultimately did. However, as he told the Los Angeles Times, he still views the Lego brand as especially strong as it has performed without difficulty for Warner Bros. on the video game side of the business. on the movie side, the studio has to keep evaluating and may craving to shake things stirring as soon as the Lego franchise.
Its a refreshingly candid answer from Kevin Tsujihara because as the head of Warner Bros. Entertainment, the buck stops as soon as him. Hes answerable and accountable for everything, and grow old Warner shareholders see to him as soon as movies dont work as soon as theyre supposed to. In this instance, he isnt writing off The Lego Movie 2s work or motto that it was expected, hes acknowledging that it underperformed even though still professing confidence in the brand itself.
You can understand why The Lego Movie 2: The Second Parts work was correspondingly mysterious to Kevin Tsujihara. The first Lego Movie in 2014 seemed as soon as a cheap try to cash in on brand vigilance of a toy without a story. That film done stirring becoming a crash hit logically and commercially, and as Kevin Tsujihara said, it was something lively and different. The Lego Movie made $257.7 million domestically and $469.1 million worldwide.
The sequel, The Lego Movie 2: The Second portion was tracking at a $55 million creation weekend, which wouldnt tie in the $69 million of the original, but would still be beautiful good. It fell pretension rapid of that, making deserted a tiny higher than $34 million creation weekend and just about $137 million worldwide to date according to bin Office Mojo. For perspective, that worldwide sum is less than what The Lego Batman Movie made just domestically.
The Lego Movie 2: The Second portion isnt done in the theaters still but it will straightforwardly be viewed as a bit of a disappointment compared to new Warner Bros. movies in the Lego stable.
So what happened? Its honestly tough to say, and Im definite Kevin Tsujihara has experts who acquire paid a lot to figure out the answer to that question. From my laymans perspective, I dont think it was a failure of marketing because the movie looked fun just as soon as the first. It was released in the same grow old grow old as the first film and didnt in point of fact have much in the pretension of family-friendly competition, unless, of course, families were waiting and prioritizing How to Train Your Dragon: The Hidden World at the stop of the month, which did perform.
While not quite as established as the first film, The Lego Movie 2 was still a definite critical success. Although it didnt have quite the same audience reaction, at least by the CinemaScore metric, for which the sequel earned an A- to the first films A. You eliminate those factors and its tough to say what youre left with, except that most likely audiences werent as functioning just about Lego as a franchise hostile to just a film or two.
The Lego Movie 2: The Second portion is now playing. Check out our 2019 forgiveness schedule to keep track of all of this years biggest releases.
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